

It was born at the intersection of burnout, brilliance, and a deep desire to bring clarity back to business owners who'd lost it.
I've seen nearly every chapter of marketing evolution — from the first banner ads and color print ad campaigns in The New York Times… to full-funnel automation, email segmentation, and AI-enhanced strategy.
What hasn't changed? The way business owners keep getting sold fluff they can't use — by agencies that promise big and deliver small.
I created Blueprint PRO because I was tired of watching great companies lose momentum for one reason: they were never given a strategy they could own.
Being burned by agencies that delivered flashy reports but no ROI
Running their marketing alone, but feeling stuck, scattered, or unseen
Knowing they have something special — but not knowing how to say it
Know exactly who you're talking to and what makes them tick
Clear, compelling language that resonates and converts
What to create, when to send it, and how to nurture leads
Track what matters and know when you're winning
Consistent presence without the daily stress
Everything you need to take back control.
Everything delivered in a way that makes sense — and fits your life.
Everything you need to handoff to an internal team or an external one as well.
"Blueprint PRO is the fast, reliable clarity boost that the weary, overwhelmed small to medium sized business owner has been wishing for. It's not as another complex service to manage. It is a helping hand – a brief, focused intervention that respects your difficult marketing experiences, values your time, and delivers immediate value with tangible takeaways that include your ideal client profile, on-YOUR-brand messaging, a custom built content plan."
We are clarity creators.
We believe business owners deserve to feel empowered by their marketing — not trapped in it.
We deliver…
Because if it's not clear, it simply won't work. CLEAR IS KIND.
We don't create clients who need us forever.
Strategy should feel human - we believe in empathy.
A complete marketing blueprint system that brings calm, direction, and momentum within one week.
No BS, just actionable strategy that just works.
Our clients walk away with ownership. With confidence. With a message that finally feels like them.
I'm Dawn — a strategist, EOS practitioner, photographer, and creator of Blueprint Pro. I've worked at the intersection of brand strategy, business operations, and real-world execution for over 20 years.
From launching ad campaigns with Ogilvy & Mather for The New York Times, to working on strategic media buy campaigns for a diverse array of large companies, I've seen how marketing succeeds — and how it fails.
After leading marketing for multiple million-dollar companies, I realized something troubling: Too many business owners are being sold overcomplicated marketing.
What they really need is clarity. I launched Blueprint Pro to fix that — fast.
When I'm not building brand systems or leading workshops, you'll find me flying a plane, hiking with my husband (a retired USMC Scout Sniper and psychology PhD candidate), or hanging out with our two dogs, Mango and Tracer.
I've survived the Dot-Com collapse, redefined myself after trauma, and rebuilt careers through both creativity and grit. And now? I help business owners do the same — with clarity, confidence, and care.
Whether you need a message reset or a complete strategy — we'll guide you from chaos to clarity in just 7 days.
Get Clear & Get Calm.
Book a Marketing Clarity Call →

Tire Rotation and Balancing

