For the Business Owner Who's Done Everything Right—But Still Feels Like They're Failing
It's Not You. It's Not Your Team. It's the Missing Strategic Framework—And One Day Can Fix It.
Book Your Qualification CallOnly 5 Founding Rate Spots at $4,500
You're Drowning in Your Own Business
You did a lot today.
But when you look back at what actually got done—what moved the needle, what pushed your business forward—it feels like nothing.
You're not lazy. You're not incompetent. You're drowning in the day-to-day, putting out fires that shouldn't exist in the first place, answering questions your team should be able to answer themselves.
Every morning you wake up determined to work ON the business. By 9:30 AM, you're back IN it—reacting instead of leading.
The whirlpool pulls you under. And no matter how hard you swim, you end up in the same place.
I Need to Get Out of This →What Staying in the Whirlpool Costs You
Your Health
- The 2 AM thoughts that won't stop
- Getting sick more often
- Burnout symptoms you keep ignoring
- "Stress-related" doctor visits
Your Relationships
- Spouse sees you're mentally gone
- Missing kids' games and events
- No presence even when you're home
- Family wondering when you'll show up
Your Team
- Lost respect from waiting on decisions
- Frustration and confusion
- No clear direction forward
- Feeling untrusted and micromanaged
"I watched a marketing agency owner go through this. He went from 9 employees to 3. Lost his best clients. Lost his sense of purpose. Not because he wasn't talented—but because he was stuck in the whirlpool with no way out."
The 90 Days You'll Never Get Back
Here's what happens to most business owners right now: January comes. You tell yourself you'll get to strategy soon. Client demands pile up. Team needs decisions. Fires need fighting.
By March, you're exhausted and no closer to clarity.
Your competitors who planned in December? They hit the ground running January 2nd.
Those 90 days? You'll never get them back.
You've Probably Tried Everything
EOS Implementation
- ✗ $50K–$150K+ over 2 years
- ✗ Multi-year commitment
- ✗ $4,500–$6,500 per session
- ✗ Doesn't address marketing
Strategy Consultants
- ✗ $50K–$150K for 3-6 months
- ✗ You pay for their discovery
- ✗ Impressive decks, slow results
- ✗ Creates dependency
DIY Planning
- ✗ Free but frustrating
- ✗ Hard to facilitate AND participate
- ✗ Someone always compromises
- ✗ Plans collect dust
You don't need months of consulting. You don't need a multi-year commitment.
You need clarity. Alignment. A documented plan with clear ownership.
And you need it before January slips away.
The Strategic Planning Sprint
One Day. Your Leadership Team. Complete Strategic Clarity.
Before We Meet
Your leadership team completes a focused strategy brief. I review everything so we hit the ground running.
Sprint Day (6 Hours)
We work through:
- Past year reflection (wins, losses, lessons)
- Desired Future Statement creation
- 3-6 key objectives with owners
- 90-day execution roadmap
- 70% Confidence pressure test
Within 5 Days
You receive your complete Strategic Plan document. We walk through it together. You're ready to execute.
What You Walk Away With
"A clear path forward. A team that knows exactly what they're responsible for. The confidence to delegate without second-guessing. And the freedom to finally work ON your business instead of being trapped IN it."
Why I'm the Right Person to Guide You
I've spent 25+ years in marketing and strategy—from launching campaigns with Ogilvy & Mather for The New York Times to serving as Director of Marketing for multi-million dollar companies.
I've worked within EOS and successfully positioned one company for a highly profitable acquisition by a national firm.
But here's what really matters: I've sat in the room with business owners at their breaking point. I've seen the whirlpool up close.
I know what it looks like when a capable leader is drowning in their own business. And I know how to guide them out.
From Burnt Out to Free
"I cannot begin to declare how instrumental Dawn was during a crucial turning point in our business. We were burnt out, over extended, and lacking some of the will to move on, but our hearts were still in it and she helped reignite the flame.
Dawn has a tactful response for almost everything and it's not only resolute but also authentic and genuine. Her coaching style is therapeutic.
I am so grateful for her guidance on this shaky ground. My father in law always made this tongue in cheek comment 'Everyone should have a me' 😉 but I wholeheartedly feel that every small business owner should have a Dawn."
What This Is Really Worth
Standard Investment: $6,500
I'm limiting January sessions to just 5 businesses. These founding clients help me refine the process, provide feedback, and ideally become case studies.
In exchange for being an early adopter, you save $2,000.
After January 2026, the investment returns to $6,500.
Here's My Guarantee
I remove all the risk from your decision.
You'll walk away with a complete, documented strategic plan—including your Desired Future Statement, 3-6 key objectives with clear owners, and a 90-day execution roadmap—or I'll refund 100% of your investment.
Plus, you get 30 days of implementation support. If you have questions as you roll this out to your team, I'm just a call away. No additional charge.
I'm not guaranteeing results—those depend on execution, and that's on you and your team. But I am guaranteeing deliverables. You will have a plan. You will have clarity. You will have a path forward.
Important: This process works best when all participants come prepared and engaged. Each attendee should complete the pre-session brief and come ready to contribute openly.
You're Standing at a Fork in the Road
Choice 1: Keep Doing What You're Doing
- ✗ January comes. You tell yourself you'll get to strategy soon.
- ✗ Client demands pile up. Team needs decisions. Fires need fighting.
- ✗ By March, you're exhausted and no closer to clarity.
- ✗ Your team loses confidence. You lose more of yourself.
- ✗ Another year where you worked hard but got nowhere.
- ✗ When you finally act in Q2, you'll pay $2,000 more—and you'll have already lost your best quarter.
Choice 2: One Day Changes Everything
- ✓ You invest 6 hours with your leadership team at the founding rate.
- ✓ You get complete clarity on where you're going and how you'll get there.
- ✓ January 2nd, you hit the ground running while competitors stumble.
- ✓ Your team is aligned. You're confident. You're working ON the business.
- ✓ By end of Q1, you've captured opportunities competitors missed.
- ✓ By end of the year, you're looking back at your best 12 months ever.
- ✓ And when someone asks how you did it, you'll remember: It started with one day.
Your Next Step
Strategic Planning Sprint sessions are limited. I facilitate a maximum of 5 per quarter, and only 5 January founding rate sessions are available at $4,500. After these are filled, the investment increases to $6,500.
Book Your Qualification Call NowNo pressure. No hard sell. Just a conversation about whether this makes sense for you.
⚡ Only 5 founding rate spots remaining
Common Questions
EOS is a great system—I've worked within it myself. A typical EOS implementation runs $50K-$150K+ over two years, with quarterly sessions at $4,500-$6,500 each. Strategic Planning Sprint gives you a similar framework in one day for $4,500, without the multi-year commitment. If you want EOS later, you'll be ahead of the game.
Strategy consultants charge $50K-$150K for 3-6 month engagements. A fractional COO runs $5K-$15K per month. An EOS quarterly session costs about the same as this entire engagement. For $4,500, you get a facilitated day, a documented plan, and a system you can run yourself. If one objective saves you a bad hire or wasted quarter, it pays for itself.
I offer quarterly facilitation for teams who want ongoing external accountability. Most clients can run their own sessions after the first one using the template I provide—but if you'd rather have me in the room, we can discuss a quarterly retainer.
This process works best when all participants come prepared and engaged. If key stakeholders can't commit to being fully present, let's reschedule for a time when everyone can show up ready to do the work.
The Strategic Planning Sprint works best for established businesses with leadership teams. If you're doing $2M-$5M and have at least 3-5 key leaders, it can still be highly valuable. Let's discuss on our qualification call.
In 6 hours, we will complete your strategic plan. The framework is designed to move efficiently through each component. If additional refinement is needed, that's what the 30 days of implementation support is for.
In person, in Greater Birmingham, Alabama. I come to you—your office, an offsite location, wherever your team will be most focused. Getting out of the day-to-day environment usually helps, but I'm flexible.
Ideally 4-8 people: your core leadership team. One representative from each major function—operations, finance, sales, marketing, etc. Too few and you're missing perspectives. Too many and decisions become difficult. We'll sort this out on the qualification call.
P.S. Only 5 January founding rate sessions available at $4,500. After that, the investment increases to $6,500. The cost of waiting isn't just the price increase—it's the 90 days of momentum you'll never get back. Every day you delay is another day your competitors get ahead.
P.P.S. Kim didn't think she'd ever take a weekend off. She'd been chained to her business for nearly 20 years. Now she skis with her family while her business runs beautifully without her. What will your freedom look like?
P.P.P.S. Remember: You're guaranteed to walk away with a complete strategic plan and 30 days of implementation support, or you get your money back. The only risk is staying stuck in the whirlpool for another year. And paying $2,000 more for it.
